1.2. Current Market
The creator economy is now a multibillion-dollar industry, building the careers of some of the biggest celebrities. This generation of micro-entrepreneurs is estimated to reach $104.2 billion in 2022.
According to the payment company Stripe, “the number of creators went up by 48% in 2021, compared to 2020 on its 50 most popular creator platforms. If this exponential growth continues, these 50 platforms in themselves will contribute to 15.5 million creators in five years”.
“The actual rate an advertiser pays per view on YouTube is between $0.003 to $0.005, which means a YouTuber receives nearly $3 to $5 per 1000 views”
The lens protocol, a popular web3 social graph, is seeing an increase in everyday social activity, powering web3 social for several socials.
Refs : https://www.vdocipher.com/blog/creator-economy/#:~:text=The%20creator%20economy%20is%20now,reach%20%24104.2%20billion%20in%202022. https://dune.com/gm365/lens
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